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How to Choose a Domain Name – 7 Tips to Help You Find the Right Name

Are you looking to choose a perfect domain name for your website and having minor difficulties to decide? You have come to the right place.

Domain name plays a vital role. It is the foundation of any online business. On countless occasions, the domain name is taken as the URL of the website.

tips to choose a perfect domain name

But it is way more important than that. A domain name is the fundamental of your online presence. It is your online identity, your business will be known through this name both online and offline.

Picking a domain name depends on what type of business you have and will that domain name suit your business. It should be a name that is relatable to your business and can easily be remembered.

If you already have an existing brand name then your domain name should be the same as your brand name.

For example- bookmyshow.com is a very popular website for booking tickets to various movies or shows online. And the name is self-explanatory. It is easy to remember and can be related to the service offered. Also, the brand is both known online and offline as book my show.

With that said, it is very important to keep in mind the number of online businesses is growing on a daily basis. And I can understand it can be difficult to find the easiest domain names.

But you have to put that creative hat on and use these tips to find the one that fits your business perfectly.

How to Choose a Domain Name

how to select a domain name.

1. Opt for .com extension

.com is the most recognized domain extension. These days you can find many different domain extensions available such as .io, .guru, .pics, .tv, .blog, .photography and many more.

Try to go for the .com extension first. It is the most widely used. Many users associate the brand name with .com only. It is the most familiar one.

In case you do not find the .com one then go for the new generic top-level domains (gTLD). The chances are high that you may find a short and memorable name for your business.

Here is a list of few other top-level domains

  1. .info: informational site
  2. .co: an abbreviation for company, commerce, and community
  3. .net: technical, Internet infrastructure sites
  4. .org: non-commercial organizations and nonprofits
  5. .me: Personal websites such as resumes, portfolio, and blog.
  6. .blog: Intended to be used by blogs.
  7. .name: Can be used by people of their personal name, nicknames or other identification names.
  8. .pro: To be used by certified professionals
  9. .download: Individuals or companies offering downloadable content can use this extension.
  10. .realtors: gTLD for real estate brokers.

2. Easy to Remember

domain name has to be easy to remember

To understand this concept let’s take the example of two imaginary domains.

  1. royalbakery.com
  2. royllbakery.com

Which one is easy to remember?

Of course royalbakery.com

Here you can notice in the second name the word royal is misspelled. This will confuse the visitors whereas royalbakery.com is very easy to type, remember and understand.

Try to avoid domain names that can cause confusion while typing. There are chances you may lose on traffic.

To solve this problem you can add a prefix or a suffix to the domain name to make it unique. Such as adding ‘the’ can be beneficial.

Now the domain name is theroyalbakery.com which is easy to remember and type.

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3. Keep it short and sweet

One of the most important things for a domain name is to be short and simple.

To understand this let’s compare two domain names-

  1. bikeshop.com
  2. theneighbourhoodbikepartshop.com

In the first case, the name is short, simple, easy to remember and as soon as you see the name you know its a bike store.

Now consider its counterpart which is long, not so easy to remember and can cause some spelling mistakes. Also, it is a bit difficult to remember.

Like we discussed before visitors relate your brand name to the domain name. So increasing the length will only make it more confusing and it may cause visitors trouble reaching you and you don’t want that.

4. Stay Away from Using Numbers, Hyphens and Other Special Characters

do not use numbers and hyphens in domain names

If the domain name you are looking for is already taken, do not go for their counterparts with a hyphen or a number.

For example, if starpets.com is not available. Then do not go for these

  1. star-pets.com
  2. startp3ts.com

or other variations that include numbers or hyphens.

Like I have said before the chances of typing mistakes increases due to the simple reason confusion.

Domain names should be smooth. Just a simple error can make you lose on that important traffic.

5. Target Locations

If you are a local business add your location to the domain name

If you run a local business and your domain name is not available. Add your physical location to the name.

If for instance your restaurant name is already taken, you can always add a location like this- yourrestaurantny.com.

Now the domain name is also letting the visitors know about the location of your business.

Or if you have a local business

Why not go for location-based extensions such as .nyc if you have a business in New York.

Then your domain name will look something like this –www.yourrestaurant.nyc

which is also a good option if you are a local business.

Note- Add location to your domain name only if you have a local business.

6. Copyright Infringement

This is one of the most important and first thing to check when buying a domain name. Many of the big brands use trademarks to protect their online properties. In the case of copyright infringement, any legal action can be taken.

Make sure you check for any trademark or copyrighted names.

You can check for trademarks on knowem.

7. Check for Penalties

checking if a domain name is penalized

There are chances that the domain name you are about to buy may have been used before and may have been penalized.

If you buy a custom domain name without checking for penalties there are chances you may have to deal with the penalties even before you have started with your website or blog. This can be a bit of a hassle.

Before you buy any domain just check for the penalties.

Now to check if the domain has been penalized, you can use the SEMrush. Using this link you can get a 7-day free trial on SEMrush.

These are some of the things that you can take into consideration and will help you find the perfect domain name for your blog or website.

Here’s a bonus tip

8. Use a domain name generator

Domain name generators can also be used to help you out with some useful ideas. If you are having a hard time brainstorming a domain name these tools can be of real help.

Now the next step in the process is buying a domain name. You can buy domain names at a very low price at

  1. GoDaddy
  2. Namecheap

or there are some hosting companies such as Bluehost that offer free domain names with the hosting package and it is also recommended by GeekyPlug.

After you have selected the domain name, the next step is to start a WordPress Blog.

You may like to read-

I hope these tips will help you find the best-suited domain name for your business. If you have any queries feel free to contact us and don’t forget to share this article on social media and subscribe to our newsletter for regular updates.

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Tags : domaindomain nametips
Jasmeet Singh

The author Jasmeet Singh

Jasmeet Singh is the Blogging El Jefe at GeekyPlug. Started his career as a BPO employee and now is a full-time blogger and writes how-to guides and his personal experiences related to blogging. In his spare time, he likes to read books, listen to podcasts and play video games.

86 Comments

  1. Haha I goofed up on my domain name but I am new at blogging so I am bound to make mistakes! But I already know what I am changing it too! This is a great article! I wish I would have been able to use the name that I want now!

  2. HI Jasmeet,
    I loved this post! 🙂 Every new blogger should read this before they pick a domain name. I am like Briana where I made a mistake with my domain name (long, hyphens). I am glad you mentioned copyright infringement and domain names that might be penalized in the past. This was the furthest thing from my mind when I chose mine.
    Thank you. I will pin this.
    Best,
    Christina

  3. I appreciate your advice on a short and sweet domain name…I feel like mine is way to hard to spell and it’s been on my mind to come up with something easier. I can barely spell Realistically Aspirational and I write the blog lol

  4. Thank you for sharing! I enjoyed reading this and will keep all of this info in mind the next time I open another website!

    Thank you,
    Emily T. @ homestead-it.com

  5. Great tips here…. It’s only that one time you’ve got to choose your domain name so it must be good and you have to consider everything falls into place….. Or regret it forever….

    1. This is an interesting question. blog.domain.com is a subdomain which is moreover considered as another website. If you have Brand name with multiple streams that can stand on their own Subdomains are a good option. But in case you have an online business with limited streams then it is easier to manage and build the authority of domain.com/blog. Rather than creating multiple streams you can focus on one and grow it.

  6. This is a really useful list, which would have come in handy before I chose a domain name. I opted to have hyphens in order to have the word combination I wanted. After reading lots of articles saying it was a bad thing, I was initially paranoid when saying my blog address to others, emphasizing on the hyphens. The feedback I got was actually that they find it easy to remember, and that the hyphens aren’t difficult to keep in mind, so in my case it turned out ok.

  7. You have to very helpful tips here. Especially for us new bloggers. I wish we found this a little earlier before we chose our name, this would’ve helped us come to a decision sooner.

  8. This would have been good to read before I named my domain. I did play on spelling. Really haven’t had any complaints but I can see where it could be confusing. Good information.

  9. I love this post! I meet so many people that don’t understand that you have to put work into becoming a successful blogger. choosing a name for the business in the first place. nice these tips!

  10. Great tips! It’s so important to start off right so you don’t have to re-do your work later. It seems like the most successful sites have strong branding.

  11. Choosing simple names that easily convey what you are talking about is so important. I completely agree that we should not use hyphens or numbers. A very useful post for anybody looking to buy a domain name.

  12. Super tips! I remember getting my very first url about 20 years ago and being amazed that goodhardworkingpeople.com was still available… Had a laugh at myself later when I realized what a pain long urls are. 😀 Of course, now I find myself in a similar situation because I can’t get the exact url I want without paying a lot. Actually, I’m wondering if you have an opinion about buying the url you want off one of those brokers that are charging thousands of dollars. I’m in a situation right now where I’ve had to make a compromise on the url I wanted (by adding a word + getting other alternatives to point) because the one I really want is being held by such a company.
    Thank you for any thoughts on that.
    xx Luci

  13. Wow, such a lot of great information to read in this post and it will really serves as a big help to all bloggers most especially to those who are starting in making their own.

  14. Domain is really important to everyone that has a website. So choosing the right can really help your audience to easily find your website.

  15. This is a very helpful and useful post! I wish I had read this and had access to this type of information when I first starting blogging….I’ve never been happy with the name of my blog/domain!

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