Are you looking to choose a perfect domain name for your website and having minor difficulties to decide? You have come to the right place.
Domain name plays a vital role. It is the foundation of any online business. On countless occasions, the domain name is taken as the URL of the website.
But it is way more important than that. A domain name is the fundamental of your online presence. It is your online identity, your business will be known through this name both online and offline.
Picking a domain name depends on what type of business you have and will that domain name suit your business. It should be a name that is relatable to your business and can easily be remembered.
If you already have an existing brand name then your domain name should be the same as your brand name.
For example- bookmyshow.com is a very popular website for booking tickets to various movies or shows online. And the name is self-explanatory. It is easy to remember and can be related to the service offered. Also, the brand is both known online and offline as book my show.
With that said, it is very important to keep in mind the number of online businesses is growing on a daily basis. And I can understand it can be difficult to find the easiest domain names.
But you have to put that creative hat on and use these tips to find the one that fits your business perfectly.
How to Choose a Domain Name
1. Opt for .com extension
.com is the most recognized domain extension. These days you can find many different domain extensions available such as .io, .guru, .pics, .tv, .blog, .photography and many more.
Try to go for the .com extension first. It is the most widely used. Many users associate the brand name with .com only. It is the most familiar one.
In case you do not find the .com one then go for the new generic top-level domains (gTLD). The chances are high that you may find a short and memorable name for your business.
Here is a list of few other top-level domains
- .info: informational site
- .co: an abbreviation for company, commerce, and community
- .net: technical, Internet infrastructure sites
- .org: non-commercial organizations and nonprofits
- .me: Personal websites such as resumes, portfolio, and blog.
- .blog: Intended to be used by blogs.
- .name: Can be used by people of their personal name, nicknames or other identification names.
- .pro: To be used by certified professionals
- .download: Individuals or companies offering downloadable content can use this extension.
- .realtors: gTLD for real estate brokers.
2. Easy to Remember
To understand this concept let’s take the example of two imaginary domains.
Which one is easy to remember?
Of course royalbakery.com
Here you can notice in the second name the word royal is misspelled. This will confuse the visitors whereas royalbakery.com is very easy to type, remember and understand.
Try to avoid domain names that can cause confusion while typing. There are chances you may lose on traffic.
To solve this problem you can add a prefix or a suffix to the domain name to make it unique. Such as adding ‘the’ can be beneficial.
Now the domain name is theroyalbakery.com which is easy to remember and type.
3. Keep it short and sweet
One of the most important things for a domain name is to be short and simple.
To understand this let’s compare two domain names-
In the first case, the name is short, simple, easy to remember and as soon as you see the name you know its a bike store.
Now consider its counterpart which is long, not so easy to remember and can cause some spelling mistakes. Also, it is a bit difficult to remember.
Like we discussed before visitors relate your brand name to the domain name. So increasing the length will only make it more confusing and it may cause visitors trouble reaching you and you don’t want that.
4. Stay Away from Using Numbers, Hyphens and Other Special Characters
If the domain name you are looking for is already taken, do not go for their counterparts with a hyphen or a number.
For example, if starpets.com is not available. Then do not go for these
or other variations that include numbers or hyphens.
Like I have said before the chances of typing mistakes increases due to the simple reason confusion.
Domain names should be smooth. Just a simple error can make you lose on that important traffic.
5. Target Locations
If you run a local business and your domain name is not available. Add your physical location to the name.
If for instance your restaurant name is already taken, you can always add a location like this- yourrestaurantny.com.
Now the domain name is also letting the visitors know about the location of your business.
Or if you have a local business
Why not go for location-based extensions such as .nyc if you have a business in New York.
Then your domain name will look something like this –www.yourrestaurant.nyc
which is also a good option if you are a local business.
Note- Add location to your domain name only if you have a local business.
6. Copyright Infringement
This is one of the most important and first thing to check when buying a domain name. Many of the big brands use trademarks to protect their online properties. In the case of copyright infringement, any legal action can be taken.
Make sure you check for any trademark or copyrighted names.
You can check for trademarks on knowem.
7. Check for Penalties
There are chances that the domain name you are about to buy may have been used before and may have been penalized.
If you buy a custom domain name without checking for penalties there are chances you may have to deal with the penalties even before you have started with your website or blog. This can be a bit of a hassle.
Before you buy any domain just check for the penalties.
These are some of the things that you can take into consideration and will help you find the perfect domain name for your blog or website.
Here’s a bonus tip
8. Use a domain name generator
Domain name generators can also be used to help you out with some useful ideas. If you are having a hard time brainstorming a domain name these tools can be of real help.
Now the next step in the process is buying a domain name. You can buy domain names at a very low price at
After you have selected the domain name, the next step is to start a WordPress Blog.
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- 7 Benefits of Blogging
- How to create a Pinterest business account and verify your WordPress website
- How to get free Akismet API key
I hope these tips will help you find the best-suited domain name for your business. If you have any queries feel free to contact us and don’t forget to share this article on social media and subscribe to our newsletter for regular updates.