Let me start this article with an interesting quote by Ramsay Leimenstoll “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed”.
This quote made me realize 2 things:
- Online marketing channels are evolving at a rapid pace, be it SEO, social media or any other channel.
- Email marketing is an asset and deserves more attention.
Think about this, frequently after algorithmic updates you will find messages about an increase or decrease of traffic flooding the social media. Also, you will notice the impact as well.
While all this chaos is happening, one thing is consistent, and that is your email subscribers. These are the people that believe in your brand, want to connect with you personally, and can hopefully buy from you someday.
With that said, here is an important fact about email marketing from Hubspot>59% of marketers say email is their biggest source of ROI Click To Tweet
Isn’t that amazing?
Looking at this, if you haven’t started with email marketing yet, I will suggest you start now.
To build an email list and collect the email addresses you need a tool that will help you create opt-in forms and pop-ups that are attention grabbing and at the same time convert. Interested users can use these forms and pop-ups to provide you with their emails.
And to help you with this you can use OptinMonster.
In this article we will discuss,
- Benefits of using OptinMonster
- OptinMonster’s Black Friday and Cyber Monday deal
- Pricing Breakup
- What will you get in these prices?
If you already know the positives of OptinMonster and are here just for the deal. let me tell you this year OptinMonster is offering a huge discount of 50% + Free Instant access to OptinMonster University worth $1997
OptinMonster Black Friday and Cyber Monday Sale 2019
Why buy OptinMonster on Black Friday and Cyber Monday
OptinMonster was co-founded by Syed Balkhi of Wpbeginner and Thomas Griffin of Soliloquy in 2013. Since then, the plugin has evolved a lot and has become one of the most powerful and flexible solutions for capturing leads and maximizing conversions.
The plugin has over 900k+ active installations and has a rating of 4.3 out of 5, which is amazing.
After seeing these numbers, it clearly shows these guys know what they are doing; the company is incredible; the product is top-notch and after buying the product; you are in safe hands.
Features of OptinMonster
One of the first things that draws you towards a tool is ease of use. OptinMonster has a very clean and beginner friendly user interface.
Having a clutter free, inviting and organized user interface shows the company cares about the product and its users and wants to give them a solution that is easy to use and saves time.
Recently, OptinMonster has released a few updates and introduced new features. Here are some highlights:
- OptinMonster now allows you to filter campaign templates based on your goals and categories. You can use this feature to find the template that works the best for you. Not only will this save time, but will also improve the conversion rate.
- While we are on improving the conversion rate, the next update also focuses on boosting it. OptinMonster has introduced new display rules where if you have visitors that are not triggering any of the campaigns and haven’t seen one in a long time can be directed to a funnel by setting simple rules to show them a campaign.
- Often while creating an email marketing campaign, the builders do not show the size and dimension of the images. OptinMonster has updated its campaign builder to show this so you can easily know if it is the right size or not.
- It has simplified the authentication process for WordPress users. Earlier, to authenticate it required you to use an API key which made the process a little confusing and now you can complete this process from your WordPress dashboard with a simple click of a button.
- Also, with recent updates, now you can see what a campaign will look like on your website before you publish it.
You can read more about these updates on the OptinMonster blog.
With all these updates rolling in and more planned for future makes OptinMonster one of the best and reliable email marketing plugins
Offers Multiple Campaign Types
After you are done getting familiar with the interface, the next task on the list is creating your first email marketing campaign.
For this first you need to select a campaign type. OptinMonster offers 9 types of campaigns to choose from.
Often you may have seen, when you are browsing a website and perform an action, it triggers a pop-up that is displayed right in the middle of the screen. The content you were reading goes in the background and is blurred out, and it asks you to take an action or decision.
This is one of the most popular and effective ways to build an email list or to show a targeted message.
Fullscreen Welcome Mat
As the name suggests, this pop-up will cover the entire screen and your visitors cannot ignore the message you want to convey or an action you want them to take.
This pop-up can be used for
- Sharing a coupon
- Showcasing a new product or service
- Directing visitors to social media
- Collecting emails
- Highlighting content
And much more.
You can use this pop-up with the OptinMonster’s Exit Intent Technology and create an exit gate giving your visitors one final chance to take an action.
Slide-in Scroll Box
Often I have met website owners not willing to start an email marketing campaign as they think the pop-ups will annoy their visitors.
Yes, this is true to some extent. If the pop-ups are untimely, it can get frustrating for the users. With OptinMonster, you can create a slide-in scroll box and grab the visitor’s attention without being pushy and annoying.
These pop-ups appear on the bottom right of the screen as the user scrolls down.
This pop-up gives you the opportunity to
- Highlight a related product or service
- Gather feedback
- Shared discount coupons and deals
- Collect emails
And much more
Floating Header and Footer Bar
Another very popular way of increasing the email sign-ups or boosting the conversion rate is by using the Floating Header and Footer bar.
Often you may have seen websites having a fixed sign-up form or a targeted call to action right above the main navigation menu or header.
And as you scroll, the bar stays at the same position. This is a very useful type of opt-in as
- It doesn’t disturb the user
- It is visible to the visitors even if they are scrolling.
This increases the chances of them taking a notice of your campaign and taking action.
Case study on boosting email list by 150% using OptinMonster- Click here to Read
When I think of countdown timers, the first thing that comes to mind is limited time sales or discounts or the launch of a product/service.
With that said, let me tell you that using a countdown timer is not limited to ecommerce websites. It can be used by publishers as well.
For example, if you are going as a guest on a podcast and you want to let your visitors know when it will be live. You can use a countdown timer to create a buzz around it.
Creators/ publishers can use countdown timer in more ways such as
- Highlighting the release of a special article
- Informing about an upcoming event such as a webinar or a Facebook live.
- Encouraging registrations
- New product/ service launch
- Guest appearance
and much more.
When you add a countdown timer, it creates a sense of urgency that drives sales, sign-ups, and conversions.
One of the most common ways to build an email list is adding an opt-in form in the dynamic sections of the website such as the sidebar and the footer.
This form gives you the opportunity to turn any page into a conversion opportunity.
OptinMonster offers a wide range of campaign templates that you can use to create a perfect sidebar form in no time.
Often you may have seen sign up forms or call to actions seamlessly integrated into the body of the website.
This is one of the best ways to grab the attention of your visitors when they are completely engaged in your content.
As these forms are visible to the most engaged visitors, the chances of them subscribing are high.
You can use the Inline forms and test it with OptinMonster’s A/B testing tools to find out what works best for you in order to boost the conversions.
See how OptinMonster’s customers have used the Inline forms to double the conversion rate- Read the Case study
Often you will notice people giving away amazing content for free. You can put this content to work in a much better way, such as using it to boost the sign-ups.
As the name suggests, Content Blocker blocks or blurs a certain part of your content. The locked content is only visible to visitors who complete the call to action or have completed the desired action.
The content that is locked is of higher value. Using this campaign can instantly increase your conversion rates.
Coupon Wheel Optins
This is a very interesting type of pop-up that uses the concept of gamification. If you are not familiar with this concept; Let me tell you briefly about it.
On e-commerce websites, you may have frequently come across pop-ups that say “Enter Your email and Get a Chance to win assured prizes”.
And who doesn’t enjoy winning prizes?
Running this campaign creates a win-win situation for both you and your visitors. As you grow your email list, your visitors get a free prize.
Coupon wheel pop-ups are a proven way to reduce cart abandonment and recover lost sales
Once you have finalized the campaign type, the next thing you have to do is create a template for your campaign.
Design Process Made Easy
When we talk about boosting the conversion rates and getting a clear message across to your customers, having a clean design helps.
A design that grabs attention and converts can be tricky to create. But with OptinMonster you get pre-built templates that make the design process easy.
You can also customize these designs to make them fit well with your site design.
Drag n Drop Builder
One of the best features of OptinMonster is the Drag and Drop Builder. If you are a beginner or someone with no design or coding experience and looking to create opt-ins, this feature is for you.
Not only does this save time, but also you don’t have to worry about coding.
With the Drag n Drop Builder, you can add elements to your design such as
- Countdown timers
- Opt-in fields.
And much more.
To make it match the aesthetic of your site, it lets you customize elements such as fonts, colors, images, and pretty much any element you want to customize.
You can also create Yes/ No forms easily using the OptinMonster Drag n Drop Builder.
If you are someone who can design their own campaigns, OptinMonster has a solution for you as well.
You can use the OptinMonster’s Canvas Technology and create a design from scratch using the Drag and Drop Builder.
With a single click, you can add elements such as
- Stylish text
- Opt-in fields
And much more. If you are into coding, you can also include your custom code and the possibilities to customize are endless.
With that said,
OptinMonster has another amazing feature that will definitely help in getting your campaign noticed. And the feature is MonsterEffects.
With MonsterEffects, you can add CSS animation and sound effects to your campaigns and trust me your campaigns will never go unnoticed.
Currently, there are 26+ effects to choose from.
Once you are done creating the design, it is important to check how it looks on mobile devices. Pop-ups can be annoying if not optimized for mobile devices.
It is a huge turnoff if your pop-up is not responsive, slow loading or hard to read.
With OptinMonster, you can create or customize campaigns specifically to target mobile devices. Also, all the pre-built templates are fully responsive and mobile friendly.
After you are done designing the campaign, the next step is customizing the success message.
The success message is the first point of contact after the visitor has subscribed. It is important to make a positive impression.
Often using this feature Bloggers/ Publishers direct the visitors to a squeeze page or provide with an instant download of resources depending on what the campaign is about.
You can easily customize a success message with OptinMonster and not worry about the coding at all.
Once the pop-up is created and you have customized the success message, the next feature we will discuss is
This feature is what will make or break a campaign. I’m sure you would have heard this phrase beforeIn the right place at the right time Click To Tweet
This phrase completely sums up the definition of campaign triggers.
If you show the right visitor the right campaign at the right time, the chances of conversion are very high. Using OptinMonster, you can detect user behaviour and use smart triggers for this purpose.
OptinMonster offers 6 types of campaign triggers
This is a behavioural technology that tracks the user movements and detects when the visitor is about to leave the website, taking no desired action.
OptinMonster uses this technology to show the campaign to the visitors one last time before they leave.
It gives you a chance to convert leaving visitors to subscribers.
You can use this trigger to display campaigns like
- Signing up for webinar
- Free consultations
- Downloading case studies
- Free product trials
- Building email list
And much more
This is the trigger that displays the pop-up after the visitors have scrolled your website to a certain point.
Scroll triggers when used on strategically placed pop-up can help reduce bounce rate and increase retention.
If you want your campaigns to be displayed in a non-aggressive way, this is the trigger you need to use.
Scroll Trigger is often used to
- Highlight related content (this can be a video)
- Share deals and discounts
- Email Sign-ups
- Important announcements about upcoming events
Using Monster Links, you can convert any image/ link into a lead generation opportunity. One of the most popular ways of using this feature is offering content upgrades.
If you are not familiar with the term content upgrade, here is an example.
At times on blogs you will find highlighted messages such as
“We have prepared a pdf for you and it has 3 more items on it that you will not find on this list. Click here to download”
When you click on the call to action, a subscription box appears wherein you have to enter your details and the document is either sent to you via email or it will show a link for instant download”
This method of lead generation is really effective.
See how content upgrades helped increase customer retention by 72%- Read the Case Study.
With OptinMonster turning any link or image into a conversion opportunity is very easy and the best part is you don’t have to worry about coding.
The name Inactivity Sensor describes the working of this trigger. This feature detects user behaviour and displays the campaign when the visitor is about to leave the website or inactive for a while.
This means if a user has been inactive for X amount of time, it will trigger this pop-up.
Inactivity Sensor is an Exit Intent trigger and is only for mobile devices.
You can use it for
- Sharing limited time deals
- Increasing Sign-ups
- Webinar registration
- Show special offers
- Offer a discount/ deal to help complete a purchase
Time Display Control
As discussed before, it is important to show pop-ups at the right time or it can be annoying.
This is where time display control helps. Think about a scenario wherein you land on a website and a pop-up appears. This can be annoying at times and visitors can leave your site.
But what if you set time delays?
When you set time delays, it helps in 2 ways
- It is not too pushy
- When visitors are fully engaged, the chances of converting are high.
This is proven method to generate leads.
Festive season is one of the most important times to run campaigns. What if you start a campaign too early or too late?
What if you have to cut your holiday short to run the promotions or campaigns?
It will not be a good experience. To help you with this, you can use a feature called campaign scheduling.
This feature detects the time zone of visitors and displays the time sensitive campaigns at the right time.
If you are running an e-commerce site or a small business, you can use this functionality and benefit immensely from your campaigns.
After you have set the campaign triggers, the next feature is
Now that you have set the trigger, the next important feature is Advanced Targeting.
Using this feature, you can create specific marketing campaigns for visitors based on
- Previous interaction/ engagement
And much more
If you are looking to target visitors based on the source they are coming from, you can use Referrer Detection.
This feature can automatically track from which source the user is coming from and it can help you understand how the other channels are performing.
You can use this feature to
- Create source specific campaigns
- Cross promotion
- Show related deals and promotions
- Encourage users to participate in giveaways
Page Level Targeting
As the name suggests, you can use this feature to track user-behaviour and create page specific campaigns.
Using Page level targeting, you can create a separate list of subscribers based on their interest, interaction, and send them related emails later.
This helps boost opening rates, CTR’s, sales, revenue and lower the unsubscribe rate.
Case Study on How to Increase conversions with page level targeting- Click here to Read
OnSite Follow up Campaigns
It is a fact that not all visitors will subscribe to your website on their first visit.
OnSite Follow up campaigns track user interaction with your website and you can use it to follow up with another campaign.
This will help you grab the attention of the visitors who are unable to decide.
It is a big turnoff for returning visitors if you show them the same old campaign again.
Using the OnSite Retargeting functionality, you can show returning visitors customized campaigns based on their interest.
You can use Smart Tags to personalize each interaction, this improves user experience and boosts sales and revenue.
Geo Location Targeting
You can use this feature to show campaigns based on the location of the visitors.
This feature is often used by e-commerce sites to show location specific deals, offers, or promotions.
If you are looking for a solution to create special promotions for those who have already opted in, Cookie Retargeting is for you.
Using this feature, you can create personalized campaigns based on the information you have and this will help boost sales, revenue, and lower the bounce rate and much more.
Device Based Targeting
As mentioned before, if you are showing campaigns to your visitors that are not responsive, it can leave a negative impression.
With OptinMonster’s device based targeting, you can optimize your campaigns to perform better on various devices.
Often device based targeting is used by E-commerce companies to create device specific campaigns to maximize conversions.
Most of the websites rely on ad networks or affiliate marketing as the main source of income.
And the problem is ad blockers block everything including the marketing campaigns you are running. That means your efforts to grow are going to waste.
With OptinMonster, you get access to AdBlocker Detection Technology that will let you bypass AdBlocker and AdBlocker plus. This means you can show the campaigns to your visitors and it will not hamper your growth.
The next set of OptinMonster features helps you with campaign flexibility, personalization, and segmentation.
Easy to Manage
It is important how you interact with your subscribers. What if a subscriber has opted for a particular campaign and receives emails for another?
OptinMonster gives you the power where you can group the users together based on various factors and show them relevant campaigns.
As discussed above, not all users share the same interest. It is vital that you use this tool to provide them with a personalized experience.
This will help boost open rates, CTR, and lower the abandonment.
You can segment users based on
- Location/ time zones to show time or location specific campaigns.
- Use yes/ no forms for self segmentation based on interest
- Segment users based on sources such as PPC or social media
- Create a list specifically for users based on their interaction. For example, a list can be created for users only interested in promotional stuff based on their pervious engagement with Exit intent or inactivity pop-ups.
Lead Sharing and Management
OptinMonster is a service that you use for lead generation. For lead management, you need to connect OptinMonster with a lead management service of your choice such as
- Constant Contact
And many more. You can find the complete list here.
This will help you improve internal lead management. Also, if you are running a joint campaign and looking to share leads, it saves a lot of time.
Success Tracking Scripts
This is a very useful function that you can use to remind visitors about the services you provide or the products you sell.
These are the people who have already visited your site and have shown interest either by downloading a lead magnet or signing up for newsletters.
Using the success scripts, you can retarget these visitors by serving them Facebook AdPixel or Adword Pixel.
This saves quiet a lot of time and effort, and you don’t have to create a thank you page.
Personalized campaigns perform better than normal campaigns. With the help of smart tags, you can add all kinds of merge tags to create customized on site campaigns for your users.
You can also create your own custom smart tags based on the information you have stored such as name, interests, last purchase, location and much more.
By using this functionality you can definitely improve the conversion rate.
Once you are done setting up everything, the next set of features helps you with the statistics.
Access to Actionable Insights
You cannot tell how a campaign will do or is doing until and unless you see the analytics. With OptinMonster you get access to actionable insights that will help you create/improve campaigns that will convert.
Real time Behaviour Automation
If you are running email marketing campaigns on your site, then you are already familiar with the fact that not every visitor subscribes.
However, you do have a better chance of converting if you give multiple opportunities to subscribe.
Using OptinMonster’s Real Time Automation, you can adapt to the user behaviour and show them the campaign that interests them.
- OnSite Retargeting
- Cookie Retargeting
- Smart success
You can combine this with dynamic text replacement and device based targeting and see a boost in conversion rate.
A/B Split Testing
One of the most important part of running an email marketing campaign is split testing it. And you cannot skip this step.
There are quite a lot split testing tools available, but are difficult to set up.
OptinMonster has a built in A/B testing tool that allows you to test your campaigns with just a click of a button.
You can create a split test and try various headlines, layouts, styles, triggers and content and see what works.
Once you are done setting up, OptinMonster will randomly show each campaign variation to different visitors and you will know which one performs the best.
It can be annoying for your visitors to see the same old campaigns again and again.
This feature helps recognize your existing subscribers and helps hide a campaign they have already subscribed to or offer something new to build a relation.
For example, if a visitor is subscribed to your currently running campaign, you can show them a pop-up to follow on social media.
What this does is it helps boost re engagement and increases your reach on other platforms.
To know know how a campaign is performing and what needs improvement, you need data.
And for this, there is no source more reliable than Google Analytics.
OptinMonster can be easily integrated with Google Analytics and this allows you to track and measure the success of your campaigns.
You can see clicks, impressions, and conversion rates and find what works best for you. Also, you can integrate the split testing feature with Google Analytics and you will get data for all the tests.
With that said,
As you can see, OptinMonster offers tons of features and functionalities that make it one of the best lead generation plugin.
And on Black Friday and Cyber Monday, OptinMonster is offering a 50% discount + free instant access to OptinMonster University (Worth $1997) .
What is OptinMonster Black Friday and Cyber Monday Sale
Black Friday and Cyber Monday is the best time to purchase digital products. The discounts offered are huge and chances are the tools you are thinking of buying but avoiding because of price points will fit perfectly into your budget.
This year OptinMonster is offering a 50% discount and instant access to OptinMonster University which is the free library of courses to skyrocket lead generation and sales.
If you are looking for an email marketing plugin, OptinMonster is the plugin for you and is available at the best price.
When can you avail the OptinMonster Black Friday and Cyber Monday offer?
This offer will be available from November 25th, 12 am EST and will continue through the weekend until December 2nd 11.59 pm EST.
This is best discount OptinMonster will be offering this year so don’t miss out
What is OptinMonster University?
OptinMonster University is a library of free courses by OptinMonster that will guide you on how to boost your sales and lead generation by using email marketing.
Who can join OptinMonster University?
If your goal is to increase your reach and convert your visitors into loyal subscribers and paying customers, this course is for you.
There are no specific requirements. The courses are beginner friendly and provide actionable tips that you can use instantly.
What is included in the course?
- Exclusive webinars and Video Training
- Complete library of ebooks and guides
- Downloadable checklist and cheat sheets
- Instant unlimited access
- Free Lifetime of upgrades
What is the duration of the course?
When you enroll, you get access to all the contents of the course. It includes both detailed guides and short execution plans.
Short plans can be completed quickly. However, you will need more time to go through detailed guides.
What will you learn in the OptinMonster University course?
You will learn quite a lot of things such as
- How to get started with email marketing?
- How can you create a lead magnet?
- How can you easily convert visitors into subscribers?
- How can you reduce cart abandonment?
- And everything else you need to know about email marketing and maintaining a strong relation with your subscribers.
How can you get access to this course?
On purchase of any OptinMonster plan, you get instant and unlimited access to all courses and associated content.
As long as you will have an active subscription of OptinMonster, you will have access to all the course material and upgrades.
OptinMonster Plans- Black Friday and Cyber Monday Deal
As mentioned above, OptinMonster is offering a 50% discount with free instant access to OptinMonster University with all its plans. Here is a detailed pricing breakup for each plan
Basic Plan– Discount Price $9/month billed annually
Normal Price $19/month
- Lightbox Popups
- Page Level Targeting
- List Segmentation
- 3 Campaigns
- Subscriber Recognition
- Success Messages
- Basic Integrations
- 1 Site
- Simple Reporting
- Branding Required
- OptinMonster University
- 5,000 Pageviews
Plus Plan– Discount Price $19/month billed annually
Actual Price- $39/month
Everything in Basic plan +
- Floating Bars
- Inline Forms
- Content Locking
- Integrated A/B Testing
- Advanced Integrations…
- Inactivity Sensor™
- Device Targeting
- Unlimited Campaigns
- 15,000 Pageviews
- 2 Sites
Pro Plan– Discount Price $29/month billed annually
Actual Price- $59/month
Everything in Plus plan +
- Exit Intent® Technology
- Fullscreen Overlays
- Slide-in Scroll Boxes
- Mobile Optimized Forms
- Pro Integrations…
- Yes/No Forms
- Countdown Timers
- Campaign Scheduling
- UTM Targeting
- Referrer Detection
- Smart Tags™
- Attention Activation™
- Cart & Form Abandonment
- 2 Sub-Accounts
- Priority Support
- 50,000 Pageviews
- 3 Sites
Growth Plan– Discount Price $49/month billed annually
Actual Price- $99/month
Everything in Pro plan +
- OnSite Retargeting®
- Follow-up Campaigns®
- Real-Time Personalization
- Coupon Wheel Campaigns
- Geolocation Targeting
- Success Scripts
- ManyChat Integration
- Adblock Detection
- Behavior Automation
- Custom Branding
- Activity Logging
- Advanced Reporting
- Unlimited Sub-Accounts
- 250,000 Pageviews
- 5 Sites Pageviews
Final Words- Best OptinMonster Black Friday and Cyber Monday Discount
As mentioned before, OptinMonster has been in the market for over 6 years now and in this time it has established itself as one of the best email marketing plugins.
It comes with power-packed features and is recommended by industry experts.
You can read all the testimonials and case studies related to OptinMonster here.
I’m sure OptinMonster is doing something right that is why it is recommended by so many experts. With that said, if you still haven’t got the deal, here is the link one more time.
I hope you find this article helpful. If you have any questions regarding this deal, feel free to contact us. Also, don’t forget to share this deal with your friends.
You may like to check- Bluehost Black Friday and Cyber Monday Discount
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